Like most events, Motorcycle Awareness Month (MAM) will look different this year. This month is usually filled with fun events and mass rides through urban and country towns. The pandemic limitations have seen the Motorcycle Council of NSW (MCC of NSW) find new ways to get the safety message to drivers on the road.
Motorcycle Awareness Month is an initiative of Motorcycle Council of NSW, run in October each year. The theme is ‘Look Out For Motorcycles’, and we continue to remain focused on helping drivers and other road users more aware of our presence on the road.
MAM’s new ‘Can you see the motorcycle?’ video
To kick off the month, MCC of NSW have developed a video demonstrating to drivers how difficult it is to see motorcycles on the road. With a small and narrow profile, they can easily be missed by drivers and trucks.
The video features Greg Piper, Member of Parliament for Port Macquarie, avid motorcyclist, and Patron of MCC of NSW.
The video will also be promoted across our Facebook page of over 8000 followers, local and national media, and through Spotify music and podcast advertising.
Younger drivers targeted with Spotify advertising
The MCC of NSW will be advertising on Spotify through their music and podcasts. As younger drivers in- car listening habits are different, the ads will provide easy tips to help drivers be more aware and look twice for motorcycles.
Look out for Joe Rider radio campaign
On the success of last year’s Joe Rider competition, a Triple M radio advertising campaign will be running again from 12th–16th October 2020.
The Joe Rider competition will ask drivers to look out for ‘Joe’ or ‘Jo’ motorcycle riders in a hi-vis vest, through the streets of Sydney. The ads will be played during the morning and peak hours.
The competition is designed to remind drivers to look out for motorcyclists.
Keep an eye out for ‘Joe’ or ‘Jo’ and let us know where you have seen him or her, on our Facebook page to win daily prizes plus a major prize of a $500 Red Balloon Getaway voucher, sponsored by Shannons Insurance.
If you see Joe or Jo rider, let us know on our Facebook page to win!
MAM takes trip to the Snowy Valley and Cootamundra regions
The COVID restrictions have seen more motorcyclists taking trips to regional areas. The Snowy Valleys Council and Cootamundra Gundagai Regional Council will be promoting MAM to bring awareness of motorcycles on high speed country roads.
Safety messages will be communicated through local activities including distribution of place mats for hospitality venues, weekly social media posts, ‘Live to Ride’ banners displayed at major intersections and a motorcycle survey.
Follow their Facebook pages to see what they are up to –
Get involved and help spread the safety message!
Stay tuned for news and announcements during the month on our Facebook page.
For more information about Motorcycle Awareness Month or the Motorcycle Council of NSW, please contact our Secretary, Brian Wood.
Motorcycle Awareness Month – Schedule of events
- 12-16 Oct: Joe Rider competition on Triple M (Joe Rider competition terms and conditions)
- 18 Oct: Pink Ribbon Ride — COVID-safe format. Register here
- October: Spotify music and podcast ads
- October: Road Bridge Banners: 4 overhead bridges in Sydney
- October: Overhead (VMS) LED signs: ‘Look Out For Motorcycles’
Download our MAM 2020 press release.